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Before you even start considering locations, you need to
figure out why you’re investing and what your objective is. Some markets are
great for appreciation but not so great for cash flow. Others produce great
cash flow but appreciate at about the same rate as the end of the last ice age. Deciding which is most
important to you is the starting point. You’ll also want to identify some basic
criteria. Some investors will only buy homes of a particular age. If you won’t
buy a home more than 20 years old then you probably want to avoid Pottsville,
PA where the median age of a home is the oldest in the nation. Once you’ve
defined your goals, then you’re ready to start figuring out what cities or
areas will fit those goals. It’s a big
country so where do you start?
You’ll start by analyzing the macro level economic fundamentals
of a city. Next you’ll study the housing market of the city.
Start Big And Work Your Way Down
You’ll want to start at a macro level and drill down. The way to do that is to identify some
Metropolitan Statistical Areas (MSA) that look interesting to you. The Federal Government defines a Metropolitan
Statistical Area as one or more adjacent counties that have at least one urban core area with a population
of at least 50,000. There are 366 such MSA’s which leaves you with no shortage
to choose from!
Once you’ve identified some potential MSA’s you’ll need to
start analyzing the economic fundamentals of the area. What you’re trying to
determine is the overall health of the city. Here are the most important things
you’ll want to know.
You need
renters so you want a city with a lot of people in it. This gives you a large,
diverse population as your rental base. I like cities with at least 500,000 but
some investors are ok with 100,000 or 200,000. The main thing is you don’t want
a small podunk town that doesn’t show up on Google Maps.
Is
the population growing or shrinking?
This is one of the most important considerations when
choosing a market to own buy and hold property. If the population is
decreasing, you not only have a shrinking pool of renters, it’s a sign of
fundamental economic weakness of the area. Thriving, healthy cities don’t have
declining populations. Look for cities with population growth that exceeds the
national average. You’ll also want to know where the people are coming from. If
it’s simply because birth rates are exceeding death rates, that doesn’t help
much. New household formation is what is most important. What you really want
to see is a net positive migration where the number of people moving in to the
city is more than the number moving out. This is a pretty good indication that
the city has something to offer to attract more potential renters.
What’s the unemployment rate?
Employment is another major indicator of a cities economic
health. If people don’t have jobs, they can’t pay much for rent. Again, look at the unemployment rate against
the national average. You’ll not only want to look at the current unemployment
rate, but look at its trend for the last 12 months. If the unemployment rate is
below the national average today but shows a rising trend while the average is
declining, that could spell trouble. Conversely, if the unemployment rate is
higher than the average but is dropping more quickly, there may be some
positive underlying economic factors occurring that you’ll want to understand.
It’s also important to look at not just the unemployment rate
but also the absolute number of people employed. The unemployment rate can be
misleading. Because of how the government measures unemployment, it is quite
possible for the unemployment rate to drop while the number of people working
declines. The number of people working is what really counts. You’ll want to
see the number of seasonally adjusted, non-farm labor employees and whether
that figure is growing or declining.
Where Do All These People Work?
What
industries employ the greatest number of people and how diverse are those
industries? Cities with a high concentration of workers employed in a small
number of industries are at risk of economic downturns in those industries.
Find out who the major employers are and how many people they employee. How
many are Fortune 500 companies? What is the financial performance of these
employers? Are businesses moving in to
or out of the city? Have any announced any major expansion plans or reductions?
Is the state and local government pro business? What is the corporate tax rate
of the state and what is the state and local government doing to attract new
business?
Are People Making More or Less Than Before?
Look at per
capita and median household incomes. Are incomes going up, down or are they stagnant?
Again, cities with thriving economies have rising incomes and are producing higher
wage jobs. If the number of people employed is rising but average incomes are
declining, it means that the new jobs being produced are mostly lower wage
jobs. So, it’s not just the number of jobs that’s important, it’s the quality
of the jobs.
How Big Is the Economy?
Gross
Domestic Product (GDP) is a gauge of the size and health of an economy. GDP
represents the value of all of the goods and services produced over a certain
period of time. Most people are familiar with the national Gross Domestic
Product, but this data is available for each Metropolitan Statistical Area.
You’ll want to see what the absolute GDP is in dollars and also, what the
growth rate is over the prior period. The higher the growth rate, the healthier
the economy. Avoid markets with declining GDP over a long period of time.
Cities with large populations typically have higher GDP than smaller cities.
It’s helpful to look at the GDP per capita of a city. Markets with GDP growth
that exceed the national average and high GDP per capita could be good choices.
How Much Crime Is There?
This isn’t
quite as obvious as it seems. Every market is made up of smaller microcosms and
has both high and low crime areas. It’s not enough to say that a particular
city has a high or low crime rate. You need to understand which are the areas
that are safe and which areas you don’t dare walk in at night. Crime rates vary
from neighborhood to neighborhood and even street to street.
Is It a Landlord Friendly Area?
You should
get to understand some of the landlord/tenant laws and who they favor. You
don’t want to be a slumlord, but if your tenant hasn’t paid their rent in 6 months,
how easy is it to get them out? This is one of the biggest fears among new
investors and rightfully so. Everyone has heard horror stories on how long it
took to evict a deadbeat tenant .States and local governments vary
significantly on landlord/tenancy laws. Make sure they’re favorable to you as
an investor.
Property Taxes
Taxes are a
significant part of your operating expenses. Some cities are much higher than
others. Minimize your taxes and maximize your ROI. Taxes are based on the
properties assessed value. Check with the County Tax Assessors office to find
out when the property was last assessed and what the possibility of getting it
more favorably reassessed.
Do People Own or Rent?
Markets with
a lot of renters obviously give you a larger pool of potential tenants. Some
markets have higher ownership rates than others. Look for strong renter
markets. Markets with high foreclosure rates tend to have a high rent rate as
former homeowners have become displaced and are now renters.
What’s The Price to Rent Ratio?
Owning
rental property is all about cash flow and ROI. High cost markets are not good
for buy and hold because of their low price to rent ratio. Look for markets
with a minimum of a 1%-1.5% price to rent ratio. The best place to determine
market rents for an area is to look at different property management websites
and internet rental sites to see actual available rentals.
Are There A lot of Vacancies?
Some markets
have had so many vacancies that they are bulldozing neighborhoods to reduce the
cities geographic footprint. This probably isn’t the best market to invest in.
Look at what the rental vacancy rate is in your target market. Once again, look
at the trends. Are vacancy rates increasing or decreasing? How do they compare
to the national average?
Housing Price Trends
What’s happening with housing prices? Are they going up or
down? Look at the trend of median prices in the market. Nearly all markets took
a beating in 2008. Look at how much prices dropped from their peak to their low
in your target market. Some markets lost nearly 50% of their value while some
lost less than 10%. Where are prices now in relation to their high and low? The
ideal time to buy is when prices have reached bottom and are just beginning to
recover. You NEVER want to buy at the top of the market like so many people did
in 2006. If you’re hearing a lot of buzz about the latest “hot spot”, it’s
probably already too late because everybody and their brother are already
buying there. You need to be at the forefront of market trends not just
following the herd.
So how do you identify the early signs of a recovery or
market boom? In the remainder of this article, I’ll discuss the key housing
metrics that are leading indicators that a market is about to rebound.
How Many Homes Are on the Market?
Look at how
many homes are currently on the market compared to the same period a year ago.
More homes on the market could mean that the housing market is losing steam and
fewer homes are selling. Also, look at how many sold and how many are pending
compared to the previous year.
Month’s Supply of Inventory
This is basic supply and demand economics. The months'
supply is the ratio of houses for sale to houses sold which indicates how long
the current for sale inventory would last given the current sales rate. In a
slow real estate market, there are more homes available for sale than there are
buyers, and conversely, more buyers than there are sellers in a strong market.
Because this is a slower moving indicator it can be a good forward indicator of
the direction and potential magnitude of future pricing. Economists believe that 6 to 6 ½ months of
inventory is considered market equilibrium—the point where supply and demand
are balanced. At the height of the housing crisis, national housing inventory
rose to over 12 months. It’s important to keep in mind that every market is
local and the national level doesn’t necessarily reflect your market. As you
see inventory levels and months’ supply dropping, it is an indication that the
market may be moving towards a seller’s market.
How Long Is It Taking To Sell?
Days on market (DOM) is a measurement of the average length
of time homes take to sell. Are houses sitting on the market a long time or
selling as fast as they hit the MLS? You’ll want to see what the trend is in
your market. If average DOM is dropping, it is an indication of strong sales
demand and price increases to come.
Are Sellers Getting Their Asking Price?
The asking price to sales price ratio is an indication of
how much sellers are having to discount their price to sell their homes. If you
see this ratio tightening, it’s an indication that the market is gaining
strength and sellers are not having to discount so much.
Who’s Buying All These Houses?
It’s
important to know who is buying. Are they investors or owner occupant buyers? Heavy
investment activity in a market can artificially drive prices up dramatically
without being a reflection of the health of that markets economy. As investors
begin to exit markets, there is the potential for another market bubble. These
markets may be well suited for 3-5 year equity gains not be good for long term hold.
Timing is key in investor dominated markets.
All investments have risk, but if you do your homework well, you can minimize the risk of out of state investment and open yourself up to some fantastic opportunities that might not be possible in your own hometown. If you're and out of state investor, I'd love to hear how you chose your market and the research you did.
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